AZEEMA DIGITAL
Tami Aftab’s 'Threads' , commissioned by BFC for London Fashion Week, intertwines South Asian textile heritage with her own biography. Through carefully curated fabrics and a nostalgic setting, Tami creates a visual homage to her roots, transforming a London farmhouse into a space that feels intimately South Asian.
Read MoreA series exploring the dual identities of women living in the diaspora. Sabrina Salem joins forces with photographer Niko Giovannoni and 3eib to document and celebrate 5 young women: Saina, Taraneh, Alia, Deba and Aya between London and Milan:
Read MoreThe Turkish curly hair specialist tells AZEEMA why she was motivated to create a large-scale collaborative project with her Middle Eastern community not only celebrating the beauty and diversity of curls, but also educating them on how to care for and style their hair.
Read MoreIn diaspora communities, trainers became more than just footwear; they became a symbol of cultural fusion and of the versatility of women’s style. Through the the revival of vintage sportswear or the reinterpretation of classic silhouettes like the adidas SL 72 shoe, West Asian and North African women are infusing their personal style with nods to their heritage and history.
Read MoreGet to know Spanish-Moroccan rapper Huda, who authentically embraces the in-between through her music and creativity. This fashion editorial photographed by Alejandro Madrid and Lucci García shot on the periphery of Madrid is a reflection of Huda’s everyday life with ode to the North African diaspora.
Read MoreUsing hair as an archiving tool, Soukayna explores the crevices of their identity, family’s history, and what it means to embrace yourself fully.
Read MoreZilzal's humorous two-part video series, 'Asrar el Nagah,' playfully dissects gender roles in Egypt and beyond, highlighting pre and post-marital pressures on women, while celebrating culture.
Read MoreLebanese designer Therese Raffoul bites back with an editorial exploring themes of female aggression, rage, fury and revenge. We delve into Therese Raffoul’s collaboration with Photographer Yasmina Hilal.
Read MoreWith the help of photographer Jasmine Engel-Malone, Ceren Yilmaz Dogan reminisces on a Turkish childhood spent both in awe of Oryantal belly dancing and told to be ashamed of it. Taking inspiration from the aesthetics of these traditional belly dancers, the creative team paired up to reassert the power and beauty of a dance which has been historically mocked, sidelined and exoticised.
Read MoreMusician and creative Lisa Conta tells AZEEMA about her experience growing up as an outsider in Sweden, inheriting her legendary Gambian family’s music-making genes, and why she is proud to be working with Converse on their latest shoe silhouette.
Read MoreWater is a healer. It’s the element that not only most of our bodies are made up, but that most of Earth is also made up of. Swimming outdoors has, for many years, been hailed as medicine for the mind and body. For our open water swimming shoot with Nike, we wanted to explore the effects that swimming can have on our friendships, our interdependent relationship with nature, and the gratitude we feel for our bodies.
Read More‘Silver is the metal of emotions— regulating our inner tides and enhancing the depth of our feelings.’ - Moroccan-Iranian Artist Camelia Chorsi introduces us to N9CRA and the deep ancestral traditions that surround metal work and adornment.
Read MoreThe stylist writes about the process behind her latest shoot, and how the historical associations of the hijab and modest fashion are evolving in order to make waves in the fashion industry, demarcating a rightly earned space for Muslim women in fashion.
Read MoreLondon-based Iraqi Photographer Reem N. Amin explores themes of the ancient Mesopotamian netherworld in a project inspired by Queen Puabi.
Read MoreThrough styling evoking futurism and nods to heritage, Radhika Muthanna reminisces on childhood memories of Holi, explaining the history of the festival and the different Hindu traditions surrounding the spring-time celebration which take place in India.
Read MoreLondon based stylist, Medhini Kar worked with an all WANA+SA team on a very special story by photographer, Keerthana Kunnath, which spotlights a new take on women and the LGBTQ+ community in mainstream Indian cinema.
Read MorePhotographer Oumayma and Les Filles du Soleil’s Taïz share a beautiful photo story celebrating their love for their motherland, Tunisia, and the culture of la Fripe where Taïz spends hours searching second-hand clothing rails.
Read MoreStudio Hilal invites us to their special Mehmooni: Introducing the artisanal design studio by creative sisters Zuhra and Moshtari Hilal, inspired by joint family memories and a love for illustration and textiles.
Read MoreGail El-Halaby takes us through a personal and reflective moment on the West's influence on beauty standards and the effect it has on women from the Middle East, with a focus on the Arab nose.
Read MoreDesigner Lorin Mai shares her latest film Pastoral through her brand Vertigo, a visual poem where the brand's garments meet meticulously arranged sets and a subtle audio landscape depicting Syrian/Kurdish everyday life — the main source of inspiration for Vertigo.
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